It is widely accepted that Power BI can quickly provide an excellent analytics solution for organizations. Within a few days, a proof of concept (PoC) can be created and a final solution plan can be developed. This may then initiate a project to integrate the source data, which can also be completed rapidly.
However, there are concerns about whether this approach is feasible, secure, and of sufficient quality for all management needs.
This is where a data architect, data steward, or BI competence center must step in to ensure these requirements are met.
Reports and analyses should be accurate and based on valid, trusted data. The approach taken to achieve the highest level of security, quality, and consistency is crucial.
When does it work?
This may work well initially. But as project requirements increase and time goes by, the complexity usually increases significantly.
When doesn’t it work?
Even if only a few of the above points do not apply, a completely different set of requirements for your data preparation will be needed. The need for a data warehouse, data lake, or data lakehouse increases.
With a simple formula, you can estimate the complexity of a data warehouse:
Complexity Factor = “Complexity of the source data” × “Requirements of management” × “Duration of the project”
The result is a complexity factor that translates into required time, resources, skill level, and the need for a consistent, modern analytics architecture. This illustrates the immense complexity that can arise. The complexity of the business model is often a good evaluation factor for the complexity to be expected in the analytics model.
It is extremely important to implement historization concepts that record master data changes seamlessly, for example using timestamps and new records whenever a column value changes.
This can be handled automatically by an efficient data warehouse such as AnalyticsCreator.
As an example:
Salesperson A was responsible for Italy in 2022 and for France in 2023. If you run a report in 2023 about Salesperson A’s sales over the last two years by country, information about Italy would be lost in a non-historized model, and all sales would incorrectly be attributed to France.
The data warehouse historization concept monitors all relevant columns of all tables for changes and creates a new record for each change. Power BI then queries the correct history. The more master data you have, the more complex this becomes and the less feasible it is to handle directly in Power BI.
Advanced analytics models are therefore not possible in Power BI alone without a modern data warehouse. The performance of Power BI would be limited. Historization concepts for a data warehouse involve additional effort, which can be reduced significantly by using data warehouse automation software such as AnalyticsCreator.
Power BI does not provide as many options as a dedicated ETL or data integration tool to prepare data. Advanced transformations, reusable logic, and complex workflows are typically easier and more maintainable in a data warehouse or ETL layer.
The purpose of a Data Warehouse, Data Lake, or Data Lakehouse is, among other things, to separate data storage and preparation from the frontend tools. In this architecture, Power BI is used to access and visualize data, loading only the data required for reporting into its in-memory storage.
A DWH usually contains much larger data volumes than any single Power BI model. This architecture is recommended by most experts. It also makes it easier to connect other tools—such as planning applications, consolidation software, or additional analytics tools—to the same trusted data platform.
If you perform complex data preparation directly in Power BI and later add other tools, you will have to repeat the same logic multiple times. Instead, the complexity of data preparation should be handled in the DWH, so that the self-service BI approach can be better implemented in the frontend. Department users can then access the DWH and build their own reports without heavy IT involvement. The rule is: do not prepare your core data in the Power BI layer.
A Data Analytics Platform (DWH, Data Lakehouse, Data Mart) can be created in Azure (SQL DB, tabular, etc.) using Azure Data Factory or on Microsoft SQL Server using SSIS ETL processes.
For management, it is a high risk not to implement a Data Analytics platform (Data Warehouse), as important key data can be lost and never reactivated. Data is a crucial asset for any business, and it is essential to capture, store, and analyze it to make informed decisions.
Without a data analytics platform, data can be lost or scattered across multiple systems, making it difficult to access and analyze. This can lead to missed opportunities, inaccurate insights, and uninformed decisions. Key data that could have been used to identify trends, forecast outcomes, or optimize business processes may be lost, directly impacting the company’s performance.
Furthermore, if data is not stored securely and is prone to errors or manipulation, it can lead to compliance and regulatory issues. For example, in regulated industries, not having a secure and auditable data platform can lead to legal implications and fines.
Therefore, it is crucial for businesses to adopt a data analytics platform to manage data effectively and mitigate the risks associated with data loss, inaccurate reporting, and regulatory issues.
Global studies by analysts, universities, and consulting firms report that at least 80% of the time in a business analytics project is spent on data preparation, and only about 20% on the frontend. It makes sense, therefore, to choose the right architecture and tools to get the most value from this effort.
If you invest so much time in data preparation, it is logical to use a data warehouse automation tool like AnalyticsCreator to get best practices, the right architecture, and the necessary speed. You will be able to apply advanced analytical methods, deliver results faster, enhance your data knowledge, and reduce complexity and dependency on manual processes.